Product · Marketing & Prospecting

Your best growth asset is already in your clients' pockets

The most valuable referral your firm will ever receive starts with a client showing someone their phone.

That moment, unscripted, unsolicited, and completely genuine, is worth more than any marketing campaign you can run. Fynancial's marketing and prospecting infrastructure is built to engineer more of those moments. Systematically. Repeatably. At scale.

Refer a Friend flow shown on phone and advisor desktop with a QR code
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Referral Architecture

From satisfied wealth management client to active advocate

Advisor-led referral prompts

You pick the moment a client is happiest, and one tap turns that goodwill into a warm introduction. The referral feels like a natural next step from someone they trust, not a campaign.

Branded app sharing

The client shares an actual app invite that puts your firm's branded experience on the prospect's phone before they have even met your advisor. They arrive at the first meeting already impressed.

Referral tracking

The advisor portal shows which clients shared the app, which prospects downloaded it, and which conversations are in progress. No more guessing whether the referral conversation actually happened.

Your new referral engine

Your clients put your app in the right hands

The client shares

Inside their app, your client hits a Refer a Friend page and shares it by QR code, text, or email. The advisor picks the moment. The app never nudges on its own, so every referral comes with a real endorsement attached.

The friend lands on your brand

The referral opens your branded landing page and chooses to download the app or book a call. Either path signs them up and creates a prospect in your back office, with your firm's name on the experience from the first tap.

They arrive already warm

A referred prospect shows up having been vouched for by someone they trust and having already seen your experience. The first conversation starts from credibility, not from scratch.

Direct Prospecting

Turn events into warm pipeline

Scan the code

At a conference, a seminar, or a community event, a prospect scans your firm-branded QR code and lands on a download page. One tap puts your experience on their phone and logs the activation in your portal. No business card, no follow-up email.

They sign up on the spot

The prospect enters their name, email, and phone, and they exist in your back office before they leave the room. From there they download the app or book a call on their own time, already inside your brand.

They show up persuaded

If they're enrolled in a Prospect Experience, their onboarding journey begins the day they log in. By the time they sit down with you, they have been living in your firm's experience for days. The meeting starts late-stage, not cold.

The difference

Deploying Fynancial's referral architecture

BEFORE Fynancial
Your brand disappears behind someone else's
Engagement stalls around 5%
Disconnected tools and manual updates
AFTER Fynancial
Your firm front and center, every day
70%+ engagement vs. traditional portals
One layer over your existing stack
Trusted by THE NATION'S LEADING RIAS

What firms say after launching with Fynancial

I am not exaggerating when I say our app has helped us win over $10M in new AUM between two separate prospects. The vision Fynancial has is incredible!

Jason Greenfield
Jason Greenfield
Managing Director

This highly personalized communication solution enables us to connect with clients like never before. Delivering real advice from real advisors with authentic, timely, human-centered guidance.

Matthew Adams
Matthew Adams
CEO and Managing Partner

The Prime Capital app is our all-in-one hub. Seamless advisor to client communication, fully integrated with our core tech stack. The Salesforce integration ties it all together perfectly.

Adam Billings
Adam Billings
Director of Operations

We are currently managing the majority of our client relationships daily through our app. It has been a game-changer, and I cannot say enough positive things about Fynancial and their entire team.

Michael Maisel
Michael Maisel
CEO
< 2 min

See your Platform Premium in 2 minutes

Model AUM → multiple uplift. Live. Under 2 min.

Enter AUM, headcount, and growth. The calculator maps how a branded client layer can move your valuation multiple, recalculating as you adjust inputs.

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Fynancial offer visual
~$64M+
sample valuation enterprise value lift
2
min to modeled uplift
+2.4×
sample multiple uplift