The number one reason that clients leave is due to lack of communication. As a financial advisor, you know that communication is the key to maintaining strong relationships with your clients. After all, your clients are entrusting you with their finances, so it’s important that they feel confident in your ability to keep them informed and updated on their progress. Here are four tips to help you improve communication with your clients, especially during times of economic uncertainty, to ensure that you never lose a client due to poor communication.
1. Set clear expectations from the beginning.
When you first meet with a prospective client, be sure to set clear expectations about how often you will communicate and what type of information they can expect to receive from you. Are you connecting with them monthly, quarterly, or annually? Understanding the frequency at which your client can expect to hear from you is paramount. How accessible are you? Are they able to reach out to you directly whenever they have questions? What is the best way to get a hold of you? Providing answers to these questions up front will help prevent misunderstandings down the road.
2. Make use of technology.
There are plenty of ways to stay in touch with your clients without having to pick up the phone or meet in person all the time. Utilize email, text messaging, and even social media to stay connected and keep your clients updated on their progress. The only problem with having multiple channels is that it can be difficult to keep track of those different cross-channel conversations.
This is where platforms like Fynancial are extremely helpful in offering a primary channel to filter all communications through while also providing a centralized hub for all of your content, documents, relevant links and resources.
3. Be responsive.
When your clients do reach out to you, whether it’s by phone, email, app or in person, be sure to respond as quickly as possible. No one likes feeling like they’re being ignored, so make sure you’re responsive to your clients’ needs. Always try to respond in under 24 hours.
After every meeting or conversation with a client, be sure to follow up with an email or letter summarizing what was discussed and outlining any next steps that need to be taken. It has the added benefit of serving as documentation of those interactions to ensure that you are in alignment with your client. This will help keep both you and your client on track and ensure that nothing falls through the cracks.
By following these four simple tips, you can dramatically improve communication with your clients and build stronger relationships with them in the process. Remember, good communication is the foundation of any strong relationship, so make sure you’re always staying on top of it.